Sales and Market Mechanisms – IPP

About this course

Is a part of the degree on Innovation and Creativity, 1st semester, 2nd year.

Expected learning outcomes

1-Raise awareness of the sales parameters and options in a given market; 2-To be able to handle marketing- and sales planning; 3-To make clear the different elements of the marketing-mix and the different strategies that may me adopted; 4-To be able to analyze and evaluate national and international marketing strategies.

Indicative Syllabus

Small case studies from actual magazines (ex.: Marketeer; Distribuição Hoje; Meios e Publicidade). Studies from Kantar World Pannel and Trend Watching – real market cases to use all the learned concepts.

Teaching / Learning Methodology

TBA

Recommended Reading

TBA